The Fall 2021 Demo Day was held online
on Thursday, October 28th
THE FIRST DEDICATED ACCELERATOR THAT UNCOVERS THE POTENTIAL OF ART+TECH STARTUPS
The art market ecosystem is pretty complicated, but it gives a great opportunity to find alternative assets with low volatility for your portfolio. Keep expertise on art business at your fingertips with Fuelarts Art+Tech startups accelerator
Denis Belkevich, Founder & CEO, Fuelarts

WHAT IS FUELARTS

Founders, experienced in finance, development, supply chain, and education in the art world
Tools to support networks & to make the art market more efficient, transparent, accessible
Relationship-based private investor services & community to connect all Art+Tech ecosystem stakeholders
Several levels of mentorship to be sure accelerated startups are prepared for the art market, making them trusted for investors
global network with key art world players, with the main office based in NYC — the center of the art market
2019 contributor of Deloitte Art and Finance Global Report, presented the results in Monaco on October 17, 2019
2021 DEMO DAY GRADUATES
ARTHERIUM
NFT Portfolio & Index App
Website
FRESHORTRASH
Barter Platform exchanging Goods & Services for Art
Website
SARTURN
Platform for Investments in Artistic Careers
Website
V-ART
Platform to Exhibit, Sell and Collect Digital Art
Website
FUELARTS NEWS
Leadership
Denis Belkevich
Founder & CEO, Fuelarts
An economist in the field of art, professional manager of cultural projects, art investment & collection management consultant. Denis graduated from Sotheby's Institute of Art. Expert in art management, art finance, art funds management.

Held the position of Managing Director of the Contemporary Asian Art Fair at GAAB (Warsaw) and Project Manager of the Peter Konchalovsky Foundation (Moscow). Currently contributes as the International Development advisor to Cube.Moscow, a non-commercial platform under the patronage of Dr. Uli Sigg (Switzerland). Board Member of the International Association of Asian Art Collectors.

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ADVISORY board
Roxanna Zarnegar
Co-Founder, Fuelarts / Ex-Vice President, Artnet / Ex-COO, Christie's Americas
Roxanna served as Chief Operating Officer of Christie's Americas, developed several strategic plans, and was a key member of the launch of Christie's online auctions.
She specializes in strategic management with a concentration in supply chain innovation for the art world. Roxanna served as Senior Vice President of Auctions and Private Sales at Artnet and was awarded a Webby Award.

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Founder & CEO, Fuelarts
Denis Belkevich
An economist in the field of art, professional manager of cultural projects, art investment & collection management consultant. Denis graduated from Sotheby's Institute of Art. Expert in art management, art finance, art funds management.

Held the position of Managing Director of the Contemporary Asian Art Fair at GAAB (Warsaw) and Project Manager of the Peter Konchalovsky Foundation (Moscow). Currently contributes as the International Development advisor to Cube.Moscow, a non-commercial platform under the patronage of Dr. Uli Sigg (Switzerland). Board Member of the International Association of Asian Art Collectors.

Permanent participant in international conferences and forums on the marketing, economy, and tech in the field of art. Author of educational programs and publications on museum marketing, art banking, art+tech, career management of artists, and asset management. Founder of the art financial blog ARTFINEX.

As a Director of Programme have held several international art conferences, like Art & Reality (2010-2012, St.Petersburg and Moscow), GAAB Collectors Summit (2017, Warsaw), Cube.Collectors Summit (2019, Moscow).
CEO, ARCIS Fine Art Storage + Collection Services /
Ex-Vice President, Artnet / Ex-COO, Christie's Americas
Roxanna Zarnegar
Roxanna served as Chief Operating Officer of Christie's Americas, were designed a multi-use fine art storage + production facility, and led auctions operations teams across seven departments. She developed several strategic plans and was a key member of the launch of Christie's online auctions.

During her term, Roxanna attended the INSEAD Executive Leadership Program, becoming one of Christie's global strategy leaders. Subsequently, Roxanna served as Senior Vice President of Auctions and Private Sales at Artnet. Her responsibilities included a strategic redesign of the auction and private sales division and online platform – a project that was awarded a Webby Award Honoree.

She regularly speaks and moderates panels at art fairs and conferences. Roxanna specializes in strategic management with a concentration in supply chain innovation for the art world. In addition, Roxanna is adjunct faculty at Parsons, The New School MS of Strategic Design + Management, and Sotheby's Institute of Art Master's in Art Business.

In 2019-2021 Ms. Zarnegar was Director of Operations, Training, and Development at ARCIS Fine Art Storage and Collection Management.
Art & Finance coordinator for the Deloitte group of member firms,
coordinate activities at the Deloitte group level
Adriano Picinati di Torcello
Adriano is the Art & Finance coordinator for the Deloitte group of member firms and has over 20 years of professional experience. He is in charge of the Art & Finance activities within Deloitte Luxembourg, an initiative he has coordinated since its inception in 2008. Adriano also coordinates the development of the Art & Finance activities at the Deloitte group level.

Over the past decade, Adriano has been working towards creating an Art & Finance/Business cluster in Luxembourg.

Adriano started his professional career as an auditor at KPMG. He also spent several years with Banque Degroof Luxembourg to develop the group's activities in France through wealth structuring and funds services.

Before joining Deloitte in 2008, he held management positions in the Asia Business Development team and the Strategic Planning team of Deutsche Börse Group.

Adriano has a degree in business sciences and finance, an MBA, and an M.Sc. in banking and finance.

He is fluent in French, English and has an excellent command of Italian.
Businessman, diplomat, and art collector.
Established the Chinese Contemporary Art Award (CCAA)
Dr. Uli Sigg
Dr. Uli Sigg is a Swiss businessman, diplomat, and art collector. He serves as the vice-chairman of Ringier, the largest media company in Switzerland. Dr. Sigg completed his studies with a Ph.D. of the University of Zurich Law Faculty.

In 1980 established the first Joint Venture between China and the West and served on the boards of several global companies till 1995. For four years, the Swiss federal government appointed him as ambassador to China, North Korea, and Mongolia.

As a collector of contemporary art, he has formed with more than 2200 works the most substantial collection of contemporary Chinese art in the world, of which he donated in 2012 1450 works to M+Museum for Visual Arts in Hong Kong.

He also established the Chinese Contemporary Art Award (CCAA) in 1997 and the CCAA Art Critic Award in 2007. He is also a member of the International Council of New York MOMA and the International Advisory Council of Tate Gallery, London.
partners
Mentorship
Natasha Le Tanneur
Over 15 years of experience in all aspects of taking a start-up from concept to full funding and successful acquisition by Christie's Auction House.
Founder of ArtPaie, Former Sales Lead Artnet & Collectrium

LinkedIn
Katya Kohen
Over 10 years of entrepreneurial experience in the startup ecosystem and corporate world. Invested in and mentored over 100 startups. Partner of Amedeo Global Investment Group, Ex-Executive Director Starta Ventures. Co-founder FMoney Club

LinkedIn
Olga Frid
International business consultant and founder of IFG Lab consulting firm with over 15 years of experience in business development. Co-founder of FMoney, investment initiative for women, mentor 500Startups, MassChallenge Boston

LinkedIn
Maria Savelieva
Established brand manager and marketing/digital marketing specialist in strategic media planning/finance and project development for 13 years in advertising agencies and retail trade companies like Lacoste, G-Star, Ecco, Camper etc.

LinkedIn
Nanne Dekking
Founder and CEO of Artory - the first standardized data collection solution by the art world, for the art world, New York/Berlin. Former Chairman of the Board of TEFAF

LinkedIn
Tim Kompanchenko
"Technology is not replacing what's happening in the art market. It's only enhancing it." — Timothy Kompanchenko, Artory's CTO. Former CTO & Innovation Lead Christie's

LinkedIn
Danny Setiawan
Founder of CoCreate Consulting, the combination of Enterprise, startup, and educational experience. Yahoo! Finance, The Economist, PwC, Pitney Bowes, and more

LinkedIn
Terry Choi
The experienced investor and entrepreneur with a history of working in the private capital market. Financial analyst for Amadeo Global Investment Group

LinkedIn
Diego Berrio
Investor & Advisor in Venture Capital, Private Equity, Private lending, Corporate Finance and Strategic Planning. Diego has excelled in fundraising, capital deployment, team formation as well as in financial management and strategic advisory. Managing Partner at 13Ventures, New York. Managing Partner at Amadeo Global, New York

LinkedIn
Petr Voynitskiy
Business Development Director with 15 years of experience, founder of RadioButton Tech Production. For the last 5 years, Petr has been developing and integrating software solutions such as blockchain ecosystems. One of the most successful projects is Sansera - a multi-purpose software for token issuance and moving business to the Blockchain

LinkedIn
DELOITTE ART & FINANCE
GLOBAL REPORT 2019
Download Deloitte Art & Finance Global Report 2019 containing an Art+Tech report by Roxanna Zarnegar and Denis Belkevich

(pages 177-179)


ENQUIRIES FOR 2022
In 2022, Fuelarts accepts enquiries from the startups based on the six sections of the art market
Transparency
Education, Artists, Provenance, Collectors
Transitions
Staffing, Shipping, Storage, Inventory Management
Traction
Auction & Dealer Sales, Marketing Activity, Indices, Forecasting
Transactions
Marketplaces, Lending, Contracts, Payments, Pricing, Investments
DISPLAY
AR, VR, MR, OVR
GAMIFICATION
NFT, DeFi, Game Art
The Art Market Capacity
PAM

$50.1 billion vs. $3 trillion

The annual turnover of art trade in 2020 equaled $50.1 billion, consisting of the public, private, and online art market trade. Thus, the turnover is only 1.7% of the global $3 trillion market – the total value of artworks in private possession that are constantly stored, moved, and professionally managed
TAM

$16,6 billion vs. $3.5 billion

In 2020, there were 305,250 businesses operating in the global art and market, employing close to 2.9 million people. In total they spent above $16.6 billion on supporting art services, from which $3.5 billion was Art+Tech
SAM

$12,4 billion vs. $6,0 billion

The share of online sales in 2020 has reached a record high of $12.4 billion, doubling in value from 2019. 54% of millennial art buyers and 60% new art buyers expressed their interest and confidence in buying art online. 90% of HNWI collectors visited a digital art fair or gallery in 2020
SOM

$680 million vs. $290 million

Throughout 20 years, from 2000 to 2019 Art+Tech startups received $680 million through direct investments. In 2020-2021 the corresponding amount has already reached $290 million
want to know more?
Please feel free to contact:

Sonya Stubblebine, Project Manager for Fuelarts
info@fuelarts.com